4 Things to Consider in Your Celebrity Marketing Campaign
Consider using the incredible power of marketing of celebrity? Front deep in first-line star, you need to become experts in your target celebrities. In fact, you need to watch the celebrity's personal preference, you are more interested in where they eat, travel, entertainment, shopping, etc., who spend time with their hobby? . Then and only then can you succeed in the marketing of celebrities.
Sure, the stage of the first and most crucial is the first research to send your best products or services.
There are several factors to consider in your search:
1. Age. Who is your target market? If these are adolescent girls, do not send the item Halle Berry, Cate Blanchett and Jodie Foster. They will never wear a dress babydoll, for example. However, as the air of your favorite celebrity is eternal, the number of products it has never sold, unless it is age appropriate for your market consumption. Therefore, if the consumers in your target young people to find a young star sent to clothing. You can find, Taylor Swift, Miley Cyrus, and Leighton Meester is a better match. Celebrity of your choice should match your target group. Otherwise, your marketing efforts are doomed celebrity.
2. Styles. Look at some celebrities show their faces in public places. Angelina Jolie almost always in black, white or cream. Annette Bening is usually wearing his hair short. Paris Hilton loves Courteney Cox for pink and red. These details may seem insignificant, unimportant, but they can really help you decide which activities to Celebrity Marketing perfect for you.
3. Race. Latin fashion designers are you? Eva Mendes, Jennifer Lopez, or can enjoy the best of your style. Provide incentives to make your product, they will most likely experience difficulty in saying no irresistible. This is not just unfair, it is to play smart. For example, you can set aside a portion of the proceeds to charity Latin. Of course, you should refer to your letter that your target celebrities.
4. Hobby. different stars have different hobbies, you can use your marketing efforts celebrities they love. Discover the stars are related to products you produce a hobby. Reese Witherspoon, for example, is yoga. John Travolta likes to fly, is authorized to commence the pilot! Matthew McConaughey enjoys golf and surfing. Use these love to tell you who to send the item.
A major problem, usually in the context of the study is how to distinguish between fact and fiction. Generally, the information we receive may not be accurate celebrity. The best things you can do, just pay more attention and verification of information. Support and review of publications for the use of images of celebrities, such as people and USWeekly on a regular basis. On the map image online, for example, will never distort the facts have proven that you are looking for. Or, you can visit the celebrity himself. There you will see a wealth of information, you can use your research.
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